Brand development and packaging design for CPG brands that take their craft seriously.
See the work →Comprehensive brand and packaging redesign for the category-defining hydration brand, acquired by Unilever for over $500M.
Full brand development for a breakthrough hydration beverage — from strategic foundation to final packaging design.
Award-winning brand identity and packaging that earned the #1 Dieline Award in the Dairy Category.
Brand evolution and packaging refresh for Campbell Soup's iconic vegetable juice brand, modernizing a household name.
Brand identity and packaging for an artisanal mezcal brand rooted in Mexican craft tradition and modern sophistication.
Brand and packaging design for a breakfast-inspired snack brand built around all-day craveability and approachable nutrition.
Brand strategy and packaging for a science-backed longevity supplement brand bridging clinical rigor and consumer accessibility.
Sean Morse is a Design Director based in Portland, Oregon, whose decade-plus journey in design traverses diverse industry landscapes. He thrives at the intersection of strategic insight and visual craftsmanship, elevating brands while inspiring the teams he collaborates with.
With a particular affinity for CPG, Sean spent over seven years at Hatch SF translating complex strategies into compelling design narratives. There, he orchestrated award-winning work for brands including V8, Liquid I.V., Alec's Ice Cream, SmartyPants, Gimme, Joolies, Dream Pops, Elenita, and countless others, helping each find its distinct voice in their respective markets.
Beyond his agency work, Sean selectively pursues freelance projects that spark his curiosity. Most recently, he partnered with Leisure Project, a breakthrough hydration beverage, providing comprehensive brand development from foundation to final packaging.
He is co-founder of Picture Day, a mental wellness tea brand built on the belief that design has the power to nurture positive change and elevate the human experience.
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